The Role of Fashion Publicists at Fashion Shows

Interested in getting involved in the business of fashion week but not sure what fashion show jobs are out there? A great job for the fashionably business-minded individual is fashion publicity. Ensure that you are the best candidate for the job by learning the industry through a fashion design school or online fashion school. Now, you are on your way to breaking into the fashion industry!

The role of a fashion publicist can change depending on the house or agency you work for, but will basically be in charge of all operations regarding name, the brand, press, image, magazine credits, you name it! It’s a publicist’s job to ensure the company’s image is presented in the best light possible. A fashion publicist’s day is focused on gaining exposure for the line, whether communicating with editors and seeing what styles they need for upcoming shoots, talking to celebrities’ stylists and coordinating which looks would be great for their clients, plus, set up photo shoots and interviews.

During an important event such as New York’s Mercedes-Benz Fashion Week, a fashion publicist helps to handle almost all of the details of the fashion show such as the invites, seating chart (that’s a big one that a publicist must accomplish, and accomplish correctly!) making sure the celebrities coming have everything they need, and set up backstage interviews. The fashion house will still oversee everything, but fashion publicists make sure it goes exactly to their liking.

Just as with any profession there are ups and downs to a fashion PR job. The down side is that entry level positions receive little to no pay. Plus, it is also important to keep in mind that this is not a 9-5 job. There are extremely long hours and no one cares if you were up at 5 a.m. and it’s midnight. But there are plenty of benefits to this fashionable job that make it all worthwhile! Such as, you get to sport the designs from the house you represent, your job is 100% business and 100% creative and you are ‘forced’ to go to cocktail parties and mingle with extremely interesting people! Keep in mind that this is not a job for the weak, but can be the most rewarding profession you will ever have!

In conclusion, if you are a business-minded individual but cannot imagine yourself not being a part of the fashion world, then fashion PR is right for you!

Dog Fashion Shows Are A Hit Around The Globe

The last few months have seen the unveiling of new Spring and Summer collections at pet couture shows in cities across the globe. Getting things rolling at the top end of the market was the famous Harrods Department Store in London which held its fifth annual Pet-à-Porter dog fashion show in November. The theme of the show was ‘Diamond Dogs’ and one of the highlights was a spectacular Stephen Webster diamond and precious jewel dog collar worth over half a million pounds. Other designs incorporated pearls, sapphires, and rubies. Hundreds of people turned out to sip champagne and nibble on canapés at Harrods while watching the well behaved dog models (and their human companions) strut down the runway wearing outfits by top designers including Ben de Lisi and Vivienne Westwood. After two hours of dazzling dog fashion, guests left with an exclusive doggy bag full of treats for those furry friends who couldn’t attend the show.

Tokyo is another up-and-coming centre of dog fashion where canine couture is particularly popular. Walking through the city’s parks you will rarely see a dog that isn’t dressed to the nines and perfectly accessorized, and some Tokyo owners are known to have several dozen different outfits for their dogs. Tokyo also hosted Japan’s first New Year Dog Party in January. The event featured activities such as dog yoga, photo sessions, gourmet dog food bars, and fashion shows with human and dog models strutting down the runway in matching outfits by top international designers. Highlights of the show included a $20,000 diamond-encrusted leather doggie jacket modelled by a dachshund and a gold and silver coloured jacket with Swarovski crystals for $5,000. Other canine uber-models included shih-tzus in biker jackets, poodles in polka dot dresses, bull dogs in sailor suits, a poodle dressed as Audrey Hepburn, greyhounds in rasta hats, a maltese in a denim body suit and yellow boots, and even a dog in a neon green wig. The two day event attracted crowds of up to 20,000 people who enjoyed themselves almost as much as all the dogs who welcomed the chance to socialise, enjoy the aromatherapy spas, sniff, do a little yoga, perhaps compete in a speed-eating contest, and of course – show off their latest outfit.

New York is naturally at the forefront of dog fashion and it is the site of Pet Fashion Week New York, an annual event since 2006. In addition to the runway shows, this event features a lifestyle tradeshow, a black tie fundraiser for charity, and awards ceremonies. The show is held in August and last summer some of the most outrageous fashions were provided by Isle of Dogs whose canine and human models ranged from visions of post-apocalyptic, metallic silver and purple robots to a pink chiffon Mary Poppins accompanied by a teacup poodle with pink highlights and a sparkling princess crown. Other designers showcased leopard print and denim combinations, ruffled dresses and even a yorkie wearing a white angel outfit with feathers and wings.

So – what fashion trends emerged from these shows? Well here’s a rundown of what’s in for pet couture this Spring.

Pink is as hot as ever this Spring season but with a new twist of pretty floral patterns, ruffles, lace and appliqué detail, polka dots, metallic fabrics and accessories. For a fresh Spring look and feel, soft sheer fabrics combined with cotton and linen will feature and yellow will be popular alongside contrasting black and white, colours that suit dogs of all shapes and sizes. Shades of green will also be popular as the more environmentally friendly hemp will be making an impact amongst more eco-conscious owners in the coming months.

White will also feature strongly this Spring/Summer season for both boy and girl dogs with smocking and puff sleeve detail making an appearance as well. Making a comeback this season are soft cosy pajamas, and they’re not just for casual home wear – pet parents wearing matching pj’s are predicted to be a new street-wear trend combining style with comfort. For cooler days, stylish warmth will be provided by cotton hoodies, soft knit jumpers and ponchos in pastel shades of pink and green.

Dog Tee’s with slogans are always popular. This Spring, Tee’s with leopard trim are predicted to be a big hit along with Tee’s with chiffon trim for girls and skull and heart designs for boys. And finally, pet parents of big dogs will be finding it easier to dress their dogs in the latest funky trends this year as more and more pet fashion designers are including big dog sizes in their lines.

5 Tips To Help You Keep Your Conveyor Chains Operational

Conveyor chains are used to drive different types of conveyor units and use different types of power transmission. If you want to get the most out of your equipment, make sure you maintain them. This is even more important if they are installed in the mining and construction industry. Given below are a few tips that can help you ensure your conveyor chains will continue to work properly.

1. Follow the Maintenance Schedule

First of all, you may want to inspect and service them to ensure proper alignment, lubrication and tension. If inspected on a regular basis, they can last up to 15,000 hours. It’s better if you schedule filter and oil changes every 3 months. On the other hand, the cleaning of bigger parts, such as shafts, machine lubrication and replacement of damaged or worn sprockets and sideplats should be done on an annual basis.

Following the maintenance schedule is paramount, especially if you have installed the conveyor chains in the construction and mining industry.

2. Lubricate Wisely

For smooth operation, conveyor drives and chains should be free of moisture and dust. Most of these systems require petroleum-based oil. It’s not a good idea to opt for heavy greases and heavy oils. The reason is that they are overly stiff and can’t lubricate the system properly. Given below are some common ways of lubricating the conveyor chains. Some of them are listed below:

Stream lubrication
Disk lubrication
Drip lubrication
Manual lubrication

Based on the power and chain speed, the right method can be used. For reducing wear and tear and enjoying all the benefits, it’s important that you lubricate the system properly.

3. Get Heat-Treated Parts

Heat treatment can be used to improve the mechanical components. Therefore, manufacturers control the treatment methods for best results. In other words, to reduce wear and tear, it’s important to perform proper heat treatment.

Case hardness and depth are the two primary parts of component heat transfer. This plays a great role as far as resistance and durability is concerned. If the depth is too much, the parts may break while working due to brittleness.

4. Make sure there is Proper Alignment and Tension

Make sure you check the slack span and chain tension, and perform the required maintenance. If you need to reduce the tension, you can eliminate two pitches and then connect the chain again. However, you may need to replace the entire chain if the wear and tear goes beyond the functional limits.

Also, you may not want to connect new chains to the worn one as it can damage the drive. Misaligned sprockets can also cause the link plates of the roller chain to get a lot of wear and tear.

5. Check the Primary Parts

Typically, conveyor chains have two main parts that go through wear and tear: sprockets and chain. Chain stretching happens due to this very reason and results in the complete replacement of the sprockets and chain.

Therefore, you should inspect conveyor chains for any broken parts, deformation and cracks.

In short, these are the tips you can follow to maintain your roller chains.