The Role of Fashion Publicists at Fashion Shows

Interested in getting involved in the business of fashion week but not sure what fashion show jobs are out there? A great job for the fashionably business-minded individual is fashion publicity. Ensure that you are the best candidate for the job by learning the industry through a fashion design school or online fashion school. Now, you are on your way to breaking into the fashion industry!

The role of a fashion publicist can change depending on the house or agency you work for, but will basically be in charge of all operations regarding name, the brand, press, image, magazine credits, you name it! It’s a publicist’s job to ensure the company’s image is presented in the best light possible. A fashion publicist’s day is focused on gaining exposure for the line, whether communicating with editors and seeing what styles they need for upcoming shoots, talking to celebrities’ stylists and coordinating which looks would be great for their clients, plus, set up photo shoots and interviews.

During an important event such as New York’s Mercedes-Benz Fashion Week, a fashion publicist helps to handle almost all of the details of the fashion show such as the invites, seating chart (that’s a big one that a publicist must accomplish, and accomplish correctly!) making sure the celebrities coming have everything they need, and set up backstage interviews. The fashion house will still oversee everything, but fashion publicists make sure it goes exactly to their liking.

Just as with any profession there are ups and downs to a fashion PR job. The down side is that entry level positions receive little to no pay. Plus, it is also important to keep in mind that this is not a 9-5 job. There are extremely long hours and no one cares if you were up at 5 a.m. and it’s midnight. But there are plenty of benefits to this fashionable job that make it all worthwhile! Such as, you get to sport the designs from the house you represent, your job is 100% business and 100% creative and you are ‘forced’ to go to cocktail parties and mingle with extremely interesting people! Keep in mind that this is not a job for the weak, but can be the most rewarding profession you will ever have!

In conclusion, if you are a business-minded individual but cannot imagine yourself not being a part of the fashion world, then fashion PR is right for you!

5 Benefits Listing Your Business in Internet Directories

You can enjoy a lot of benefits if you have your business listed in an internet directory, such as Top5Biz.com. In fact, the more directories you use the greater number of benefits you can enjoy. Given below are some of the prominent benefits of using these directories. Read on to find out more.

Exposure

We know that proper exposure is required for all types of businesses. The more exposure your business gets, the higher number of visitors will know about your products or services. On the other hand, if your prospective customers can’t find your site, they won’t be able to buy your products or services.

By listing your business website in these directories, you can get the exposure you need. As a matter of fact, a large number of people search these directories in order to find what they are looking for. Their goal is to look for a specific product or service.

Better Ranking

We know that better ranking is important for any website. If your website is indexed in many web directories, it will send a signal to search engine crawlers that your website is authentic. And this will help you get your website ranked on major search engines. As a result, you will be able to enjoy better rankings in major search engines.

These directors get your website ranked better and get the word out about your business. And this is a huge benefit.

Inexpensive Advertising

If you run a business, you know the importance of advertisement. The primary purpose of advertisement is to help clients find your business and know more about it. You may not have a big budget for your advertisement campaigns. This is where you can spend a little money and achieve the purpose by getting your website indexed in internet directories.

Unlike the conventional advertising, business directories are much affordable. Therefore, they can help you save tons of money on advertisement.

Professional Opinion

If you want your business to look professional in the eyes of your visitors, we suggest that you try internet directories. This will help you improve your business status. In other words, this technique will help you make buyers have a professional opinion about your business.

Once your site is listed in these directories, it will look as professional as the top business enterprises out there. Aside from this, your website will be considered an authority in the niche. As a result, you will be able to get more and more customers and clients.

Search Engine Optimization

Internet directories offer another great benefit, which is called search engine optimization. Basically, these directories allow you to get a lot of inbound links. When a visitor finds your site in the directory, they will click he link and get directed to your website. So, this is an effective way of getting a lot of traffic.

5 Tips To Help You Keep Your Conveyor Chains Operational

Conveyor chains are used to drive different types of conveyor units and use different types of power transmission. If you want to get the most out of your equipment, make sure you maintain them. This is even more important if they are installed in the mining and construction industry. Given below are a few tips that can help you ensure your conveyor chains will continue to work properly.

1. Follow the Maintenance Schedule

First of all, you may want to inspect and service them to ensure proper alignment, lubrication and tension. If inspected on a regular basis, they can last up to 15,000 hours. It’s better if you schedule filter and oil changes every 3 months. On the other hand, the cleaning of bigger parts, such as shafts, machine lubrication and replacement of damaged or worn sprockets and sideplats should be done on an annual basis.

Following the maintenance schedule is paramount, especially if you have installed the conveyor chains in the construction and mining industry.

2. Lubricate Wisely

For smooth operation, conveyor drives and chains should be free of moisture and dust. Most of these systems require petroleum-based oil. It’s not a good idea to opt for heavy greases and heavy oils. The reason is that they are overly stiff and can’t lubricate the system properly. Given below are some common ways of lubricating the conveyor chains. Some of them are listed below:

Stream lubrication
Disk lubrication
Drip lubrication
Manual lubrication

Based on the power and chain speed, the right method can be used. For reducing wear and tear and enjoying all the benefits, it’s important that you lubricate the system properly.

3. Get Heat-Treated Parts

Heat treatment can be used to improve the mechanical components. Therefore, manufacturers control the treatment methods for best results. In other words, to reduce wear and tear, it’s important to perform proper heat treatment.

Case hardness and depth are the two primary parts of component heat transfer. This plays a great role as far as resistance and durability is concerned. If the depth is too much, the parts may break while working due to brittleness.

4. Make sure there is Proper Alignment and Tension

Make sure you check the slack span and chain tension, and perform the required maintenance. If you need to reduce the tension, you can eliminate two pitches and then connect the chain again. However, you may need to replace the entire chain if the wear and tear goes beyond the functional limits.

Also, you may not want to connect new chains to the worn one as it can damage the drive. Misaligned sprockets can also cause the link plates of the roller chain to get a lot of wear and tear.

5. Check the Primary Parts

Typically, conveyor chains have two main parts that go through wear and tear: sprockets and chain. Chain stretching happens due to this very reason and results in the complete replacement of the sprockets and chain.

Therefore, you should inspect conveyor chains for any broken parts, deformation and cracks.

In short, these are the tips you can follow to maintain your roller chains.